Skip to main content

What are psychological effects?

Psychological effects are constantly recurring phenomena that arise in the process of a person’s interaction with the world. Human perception is easy to manipulate from the outside. Therefore, social perception often contains errors, distortions or certain effects.

How do the effects affect social perception?

If you convince people that all their diseases are pure psychosomatics, then they will begin to piously believe in it. And if painful sensations arise, they will not go to the doctor, but will begin to self-medicate. A person who lives surrounded by those who are convinced that the cause of all diseases is psychosomatics will eventually begin to believe in it.

Effects of stereotyping

Our perception tends to classify people into groups: simpletons, clever people, bandits, fools. Having knowledge of how the bandits behave, you do not have to personally communicate with them in order to understand who they are. In this case, stereotypes make life easier for many people, but they do not take into account exceptions to the rules.

Bias effect

It works as follows, people see what they are convinced of, but do not pay attention to the contradictions in their picture.

Halo effect

A person who is presented in a favorable light, many think of him only good and vice versa. Under the influence of the halo effect, the general opinion about a person is transferred to all his other areas of life. Stars of show business can be a striking example.

The causal attribution effect

It manifests itself in the explanation of the words or actions of another person, through their own prism of perception. There are several types of causal attribution:

  1. Cultural bias. The behavior of another person is assessed based on their cultural characteristics. For example, many people believe that the Japanese are workaholics.

  2. Characteristic attribution. Attribution of certain characteristics to a person, starting from the first impression. For example, a doctor was rude to you. Thus, you will make sure that he has a bad character, your verdict is that the doctor is an evil (unpleasant, bad) person.

The effect of authority

A Russian teacher can convince a person that he is illiterate than his friend or colleague. When choosing to buy toothpaste, you better listen to your dentist than your mom.

Sequence Effects

People perceive any new information on the basis of the information that preceded it. This effect can be observed at work, in master classes, in educational institutions.

Primacy effect

In other words, the first impression that people overestimate. Since, they believe that it is true, and the further attitude towards a person depends on it.

Novelty effect

You can talk about a person for a long time and a lot, but what is best remembered is the fact that they did not expect from the person.

Repetition effect

The more often the same message is repeated, the more likely people are to believe what is happening. Many people think: “If everyone is talking about it, then it’s true.”

Role effect

Actors who play the same role often attribute these characteristics to personality. The same thing happens with people who choose to wear a mask in public.

Image –
Alexandra Sergienko on Unsplash

Victor Samlin

Author Victor Samlin

More posts by Victor Samlin

Leave a Reply