The importance of pink and other colors in psychology

Experts say that pink color in psychology is associated with childhood, bright emotions, positive, favorable life period, good intentions. Few people realize that the craving for a certain shade occurs on a subconscious level. By your favorite color, you can determine the character, worldview, course of thinking and many other factors.

How are character traits and color palette interrelated?

When a person gives preference to a specific shade when choosing clothes, interior items, this serves as an indicator of certain qualities of his character. Everyone has 2-3 favorite colors – light or dark, bright or muted. They are preferred to other shades when choosing a wardrobe, interior items. According to experts, the colors and character of a person in psychology are interconnected. The craving for a specific color is not due to its aesthetic appeal, but due to the specific reactions of the centers of the brain.

What do psychologists say about lovers of red and burgundy colors?

Red has the largest number of shades in the palette. But they all symbolize the same character traits – passion, often associated with aggression, rage, pressure.

For those who love red, psychology contains the following information: these people are impulsive, at times unrestrained. Wit often helps them get what they want. But it is their straightforwardness that sometimes repels others, who are simply afraid of the imperious behavior of lovers of red color.

Additional characteristics of those who prefer such a bright shade are activity, dedication, a tendency to carefully plan their actions. Negative qualities that are inherent in lovers of this color: uncompromising, stubbornness, unjustified adherence to principles. Lovers of red are careerists, but not dreamers, calculating, but not selfish.

In psychology, the color and character of a person have a clear relationship, so experts have long established that those who prefer a scarlet shade are overwhelmed with inner energy. By channeling the accumulated potential in the right direction, the red lover can achieve significant heights in the field of his career. The preference for a crimson color in clothes and interiors indicates a high need for self-realization, the ability to systematically go towards your goal.

The main principle guided by people who prefer the scarlet hue is “Everything or nothing.” They love risk, but from time to time they come to the conclusion that not every decisive act was justified.

And if the meaning of pink in psychology is tenderness, lightness, delicacy, then this cannot be said about lovers of scarlet. Experts equate the craving for the red color with the predatory concept of personality. Lovers of the scarlet shade more easily achieve their goals, are not inclined to sacrifice them for the sake of the interests of others.

The shade of Marsala, or burgundy, is gaining more and more popularity, the psychology of color contains the following information about it:

  • Dark red is chosen by pragmatic personalities inclined to control.
  • Lovers of the “burgundy” shade are ambitious, always striving for superiority. Therefore, they often occupy leadership positions, suffer mentally if they are in the position of subordinates.
  • Passion for the shade of Marsala speaks of the ability to make rational decisions. Lovers of this color are mostly exemplary employees, whose ideas can benefit the entire team.
  • The burgundy color is a combination of brown and red. Therefore, lovers of such muted colors are not alien to the desire for comfort, home coziness.
  • Choosing clothes or interior items in Marsala shade, you can declare yourself as a conservative.

An additional meaning of burgundy in psychology is the desire for specifics, clarification of situations; unwillingness to accept uncertain facts. People who choose the shade of Marsala are demanding of themselves and their surroundings, rarely compromise, but, regardless of these qualities, they are fair and honest. Unlike red, burgundy color in psychology means the presence of such a character trait as a reasonable desire to achieve their goals.

What do psychologists say about turquoise lovers?

Many lovers of a color called aquamarine are interested in whether turquoise has any significance in psychology. As in the case with the rest of the shades, it carries a certain meaning and gives out the main character traits of people. There are several explanations for what the turquoise color means in psychology: calmness, regularity, the gradual achievement of one s goals.

Aquamarine lovers are non-contentious, sociable, and easily compromise. They do not know how and do not seek to manipulate people, but due to their soft nature, they easily find themselves under someone else s influence. Those who choose a turquoise color are honest, simple, direct, being within the framework of other people s conflicts, take a position of neutrality.

The importance of pink and other colors in psychology

What do psychologists say about blue lovers?

Psychology identifies people who love the color blue as introverts. Their predominant qualities are concentration on their own development and achieving harmony with themselves. Sometimes such behavior is mistakenly perceived by others as selfishness, narcissism.

Unlike the meaning that a turquoise color suggests in psychology, the characteristic of lovers of blue color combines 3 qualities: perseverance, uncompromising, decisiveness. Due to their ability to actively defend their point of view, such people may seem hot-tempered and even aggressive.

Characteristics of people who love yellow colors

Psychology contains the following information regarding those who love yellow color: these people are positive, selfless. They are easy to communicate, easily make contact, and have good communication. However, sometimes their behavior is perceived as frivolous, frivolous. Therefore, yellow clothes are not worn when going to important business meetings and interviews. Unlike those who love blue, psychology gives a monosyllabic answer: yellow is preferred by optimists; people overflowing with vitality. They easily share a good mood, are kind by nature, show generosity.

Who likes pink: transcript suggested by psychologists

Pink color in psychology means spontaneity, lightness, youth, femininity. From childhood, clothes of this shade have been chosen for girls. The same applies to the coloring of interior items in the children s room. Pink color is almost never used when choosing a wardrobe for a boy, as well as when arranging a men s bedroom.

With regard to those who prefer pink, psychology says: such people are not prone to intrigues, insidious actions, scandals, and a showdown. They are more dreamers than realists, and childlike spontaneity helps them to overcome many life difficulties, to get out of difficult situations with dignity.


Individuals who prefer light or deep pink to all other colors are easily vulnerable. When communicating with them, you need to think over every word, because even a carelessly spoken phrase can offend them, cause an attack of melancholy. At the same time, they show sentimentality as one of the interpretations of soulfulness. Therefore, lovers of pink color are reliable friends who are able not only to listen to the interlocutor, but also to give him useful recommendations.


In psychology, pink is associated with a good mood, positive, striving for excellence. Lovers of this shade are able to extract a positive moment even from a seemingly incredibly difficult situation. Those who prefer colors ranging from pale pink to intense fuchsia are natural leaders. They skillfully use a life-affirming position to achieve their goals, do not have the habit of complaining about a difficult fate, even if it really is. People with a pessimistic outlook rarely choose this shade, preferring gray, black, brown to it.


Individuals who prefer a pink shade in clothes and interiors are prone to empathy, romantic relationships, and are ready to take care of them. Such people know how to rejoice at the success of others, sincerely experience other people s failures. Those who like pink are good listeners. Building relationships, lovers of this shade give special meaning to the manifestation of signs of attention to the object of feelings. Due to their penchant for romanticism, lovers of pink are often considered old-fashioned.

The importance of pink and other colors in psychology


Considering what pink means in psychology, it should be noted that people who like pink are rarely apathetic, lazy. Their predominant quality – hard work – helps to achieve their plans and realize themselves as a person. Lovers of shades from light to deep pink can easily complete the tasks. They easily and promptly come to the rescue at the right time, and subsequently do not remind of this, demanding praise or gratitude.

Considering the relationship of the pink shade with positive character traits, we can conclude: this color is liked by all benevolent, calm people who have an optimistic outlook on life.

IMPORTANT! Informational article! Before use, it is necessary to consult with a specialist.

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